Our Commitment to Your Privacy
Lyon Benefits Group respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, protect, and share information you provide to us, and your rights regarding that information.
Effective Date: August 9, 2026
1. What Information We Collect
Information You Provide Directly
When you contact us or request a consultation, we may collect:
- Contact Information: Name, phone number, email address, preferred contact method
- Medicare Information: Age, eligibility status, current plan information
- Medical Information: Current medications, chronic conditions, healthcare providers
- Financial Preferences: General budget and out-of-pocket cost preferences
- Demographic Information: Address, language preference
Information Collected Automatically
- Website Activity: Pages visited, time on site, links clicked
- Device Information: Browser type, operating system, IP address
- Cookies: Used to remember preferences and improve your experience
Information from Third Parties
When a healthcare professional refers you to us, we may receive your contact information from that person. We will only contact you based on valid referrals where permission was given.
2. How We Use Your Information
- To provide Medicare advisory services and answer your questions
- To compare Medicare plans and create personalized recommendations
- To assist with plan enrollment
- To follow up with annual plan reviews during open enrollment periods
- To comply with CMS and regulatory requirements
We do NOT use your information to:
- Sell or share your information with third parties for marketing purposes
- Send unsolicited marketing communications unless you opted in
- Make automated decisions about your eligibility or coverage
3. HIPAA Compliance
Lyon Benefits Group handles personal health information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable privacy laws.
Your HIPAA Rights
- Right to Access: Request to see or obtain a copy of your health information
- Right to Amendment: Request corrections to inaccurate or incomplete information
- Right to Confidentiality: Your health information is kept confidential and secure
- Right to File Complaints: File a HIPAA privacy complaint if you believe your rights were violated
How We Protect Your Health Information
- Limited access: Only authorized staff can view your health information
- Secure storage: Information is encrypted and stored securely
- Audit trails: Access to your records is logged
- Annual compliance training for all staff
4. Information Sharing
We Share Information With:
- Medicare Plans: Only when you enroll in a plan through us
- Your Healthcare Providers: Only with your explicit authorization
- CMS/Medicare: As required for compliance audits and regulatory reporting
- Service Vendors: Third-party companies that help us operate (email, phone systems) — under strict confidentiality agreements
We Do NOT Share Information With:
- Carriers or insurers unless you enroll in their plans
- Employers or family members without your permission
- Marketing companies or data brokers
- Government agencies except as legally required
5. Data Security
We implement industry-standard security measures to protect your information:
- Encrypted storage for personal health information
- Secure password protocols and multi-factor authentication
- Regular security reviews
- Limited physical access to stored records
6. Data Retention
- Active Clients: Information retained while you are our client and for 3+ years after last contact
- Referral Records: Maintained for at least 3 years per CMS compliance requirements
- Marketing Preferences: Opt-out preferences retained indefinitely
You can request deletion of your information at any time, subject to legal retention requirements.
7. Cookies and Website Tracking
We use cookies to remember preferences and understand how visitors use our website. You can disable cookies in your browser settings, though this may affect your experience on our site.
8. Third-Party Links
Our website may contain links to other websites (e.g., Medicare.gov, carrier websites). We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before providing personal information.
9. Your Privacy Rights
- Access Your Information: Request to see what we hold about you
- Correct Your Information: Request corrections to inaccurate data
- Delete Your Information: Request deletion (subject to legal requirements)
- Opt-Out of Communications: Ask us to stop contacting you
- Lodge a Complaint: File a complaint with regulators if your rights were violated
To exercise any of these rights, contact us at (302) 321-5521 or joshua@lyonbenefits.com. We will respond within 30 days.
10. How to File a Privacy Complaint
Lyon Benefits Group
Joshua Kim | (302) 321-5521 | joshua@lyonbenefits.com
2001 Baynard Blvd, Wilmington, DE 19802
HHS Office for Civil Rights (HIPAA)
Phone: 1-800-368-1019 (TTY: 1-800-537-7697) | OCRMail@hhs.gov
www.hhs.gov/ocr/complaints
Centers for Medicare & Medicaid Services
11. Children's Privacy
Our services are not designed for individuals under 18. We do not knowingly collect information from children.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on our website and updating the Effective Date above.
13. Contact Us
Joshua Kim, Principal
Phone: (302) 321-5521
Email: joshua@lyonbenefits.com
Address: 2001 Baynard Blvd, Wilmington, DE 19802
Last Updated: August 9, 2026